We are expecting the new rugged builder phone from JCB to be launched this month and early impressions look like this will be a good successor to the Nokia 5140.
The Toughphone is shock, dust, water and drop resistant, and is operational from -20ºc to 60ºc. It is on sale from November and will be manufactured by US company Sonim, which has underlined the phone’s durability by offering a three-year guarantee.
As well as the Toughphone’s obvious brawn, it is loaded with Bluetooth, Push-To-Talk and tri-band. The device also has built-in dual speakers, which enable it to be heard in noisy environments.
According to JCB consumer products director Matthew Conrad, the handset targets a gap in the market. ‘It’s reaching out to an area of people who want simplicity and durability.
We can see a definate market within the B2B market and will be selling the Toughphone.
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